Crafting Heritage Elegance

At sft ethnic studio, each piece tells a story of Hyderabad’s rich embroidery traditions blended with modern style.

Close-up of a hand-embroidered fabric showcasing intricate threadwork and vibrant colors inspired by Hyderabad’s cultural heritage.
Close-up of a hand-embroidered fabric showcasing intricate threadwork and vibrant colors inspired by Hyderabad’s cultural heritage.

150+

15

Loved by many

Trusted

Close-up of a richly hand-embroidered fabric showcasing intricate floral patterns in vibrant threads.
Close-up of a richly hand-embroidered fabric showcasing intricate floral patterns in vibrant threads.

Craft

Where Hyderabad’s heritage meets modern elegance.

A model draped in a contemporary ethnic dress featuring delicate machine embroidery and soft fabric textures.
A model draped in a contemporary ethnic dress featuring delicate machine embroidery and soft fabric textures.
Artisans carefully stitching traditional motifs by hand in a sunlit workshop.
Artisans carefully stitching traditional motifs by hand in a sunlit workshop.
A display of colorful embroidered dress materials arranged to highlight their craftsmanship and detail.
A display of colorful embroidered dress materials arranged to highlight their craftsmanship and detail.

Our Home

Based in Hyderabad, we blend timeless embroidery with modern fabric artistry.

Address

Hyderabad, Telangana, India

Hours

9 AM - 6 PM